• It has been noticed by our secondary research that the NGOs who established later and using power of digital marketing platforms they grew at a faster rate compared to older NGOs who have not used it.
  • 65% of the social media using NGOs are putting more effort in social media to build the trust about their organization in the society.
  • Among them 52% are using the social media for encouraging volunteering.
  • The 83% respondents said they have a website for their organization and only 8% of them update their website daily.
  • Out of those investing NGOs who measured ROI, 86% of them perceived that they received at least 5% improvement over the existing scenario and the rest 14% perceived that they received less than 5% improvement.