The SUN framework is an industry benchmark for NGOs to follow digital marketing strategies while adopting social media to meet their own generous business objectives. It is a repository of winning strategies and best practices followed by leading organizations and its effectiveness in their different initiatives. The framework has been established on the basis of extensive secondary as well as primary research on social media adoption by such leading organizations.
A comprehensive ranking of the participating organizations will be published annually. The participating organizations will be ranked on the basis of the extent of digital marketing strategies to meet various objectives at all functional levels e.g. fund raise, brand building, looking for expansion, awareness drive, encouraging to volunteer, team alignment and product selling if any. Any innovative effort in usage of digital marketingtools or processes will give the organization an upper hand in the ranking.
SUN Future Expansion Plan
After recognizing the best work which is being carried out by the participating organizations in various measuring categories, SUN will expand the scope of their study in the subsequent releases by including other areas of whole digital marketing. The feedback which is received from this survey will guide us to determine the future scope of study and bring insights about the innovative usage of social media strategies in Indian NGOs.
Testimonials for SUN Research 2016
Mr. Prashant Kothadiya
Consultant, Field Practice & Communications
Azim Premji University for Maharashtra, Gujarat and Goa
As per the “Business Standard” magazine, 67% percent companies choose NGO for pursuing their social responsibilities, as partner. So if NGOs want to utilize this fund for the development of the society they need to showcase their initiatives, “Transparency” with which they work, the plan of Social Projects they want to come up with, they have to make their social initiatives and its impact in the social media viral to enhance their visibility in the eyes of the society and especially Companies."
Ms. Pragya Soni
Senior Program Manager
CSR at Excellence Dhyas Foundation
Mr. Jayant Dabadghaon
Sr. Director - Consulting
Cognizant Technology Solutions
Mr. Shirish Kulkarni
Consultant at Freelance Development Sector
Mr. Vijay G. Naik