SUN Framework

The SUN framework is an industry benchmark for NGOs to follow digital marketing strategies while adopting social media to meet their own generous business objectives. It is a repository of winning strategies and best practices followed by leading organizations and its effectiveness in their different initiatives. The framework has been established on the basis of extensive secondary as well as primary research on social media adoption by such leading organizations.

 

SUN Ranking

A comprehensive ranking of the participating organizations will be published annually. The participating organizations will be ranked on the basis of the extent of digital marketing strategies to meet various objectives at all functional levels e.g. fund raise, brand building, looking for expansion, awareness drive, encouraging to volunteer, team alignment and product selling if any. Any innovative effort in usage of digital marketingtools or processes will give the organization an upper hand in the ranking.

 

SUN Future Expansion Plan

After recognizing the best work which is being carried out by the participating organizations in various measuring categories, SUN will expand the scope of their study in the subsequent releases by including other areas of whole digital marketing. The feedback which is received from this survey will guide us to determine the future scope of study and bring insights about the innovative usage of social media strategies in Indian NGOs.

Testimonials for SUN Research 2016

"Everything nowadays is present on the digital media because of getting better visibility, response, connectivity. NGOs working for solely the welfare of the society have to have maximum connectivity as well as visibility among the society. For making the NGOs aware about the benefits of social media there should be proper training programs and the youth of India can also help a lot in this by guiding them, encouraging them."

Mr. Prashant Kothadiya

Consultant, Field Practice & Communications

Azim Premji University for Maharashtra, Gujarat and Goa

2016-05-30T11:01:08+00:00

Mr. Prashant Kothadiya

Consultant, Field Practice & Communications

Azim Premji University for Maharashtra, Gujarat and Goa

"Everything nowadays is present on the digital media because of getting better visibility, response, connectivity. NGOs working for solely the welfare of the society have to have maximum connectivity as well as visibility among the society. For making the NGOs aware about the benefits of social media there should be proper training programs and the youth of India can also help a lot in this by guiding them, encouraging them."

"As per the new regulations under the Companies Act, 2013, the government has mandated a minimum CSR spend of 2 per cent of the company's profits, for all organizations above a certain size of revenues and profit.. Going by estimates, about Rs 14,000 crore is expected to be spent towards CSR activities by companies in the current fiscal 2016-17.
As per the “Business Standard” magazine, 67% percent companies choose NGO for pursuing their social responsibilities, as partner. So if NGOs want to utilize this fund for the development of the society they need to showcase their initiatives, “Transparency” with which they work, the plan of Social Projects they want to come up with, they have to make their social initiatives and its impact in the social media viral to enhance their visibility in the eyes of the society and especially Companies."

Ms. Pragya Soni

Senior Program Manager

CSR at Excellence Dhyas Foundation

2016-05-13T10:16:52+00:00

Ms. Pragya Soni

Senior Program Manager

CSR at Excellence Dhyas Foundation

"As per the new regulations under the Companies Act, 2013, the government has mandated a minimum CSR spend of 2 per cent of the company's profits, for all organizations above a certain size of revenues and profit.. Going by estimates, about Rs 14,000 crore is expected to be spent towards CSR activities by companies in the current fiscal 2016-17. As per the “Business Standard” magazine, 67% percent companies choose NGO for pursuing their social responsibilities, as partner. So if NGOs want to utilize this fund for the development of the society they need to showcase their initiatives, “Transparency” with which they work, the plan of Social Projects they want to come up with, they have to make their social initiatives and its impact in the social media viral to enhance their visibility in the eyes of the society and especially Companies."

"Most important criteria for selecting any NGO or for carrying any CSR activity is what impact it will have on the society. With the vast reach of Social Media, it will facilitate the sentimental analysis of the commendable work done by various NGOs on various burgeoning issues."

Mr. Jayant Dabadghaon

Sr. Director - Consulting

Cognizant Technology Solutions

2016-05-14T07:31:12+00:00

Mr. Jayant Dabadghaon

Sr. Director - Consulting

Cognizant Technology Solutions

"Most important criteria for selecting any NGO or for carrying any CSR activity is what impact it will have on the society. With the vast reach of Social Media, it will facilitate the sentimental analysis of the commendable work done by various NGOs on various burgeoning issues."

“Digital India, as proposed by the Prime Minister of India is one of the latest development initiatives in our country and is touching every sphere of life. Therefore, it becomes important and imperative for the NGOs to be present on the digital platform as well. Also, there is the requirement to review and bring changes in the CSR activities as per the real time requirements of the society.”

Mr. Shirish Kulkarni

Consultant at Freelance Development Sector

2016-05-23T11:10:30+00:00

Mr. Shirish Kulkarni

Consultant at Freelance Development Sector

“Digital India, as proposed by the Prime Minister of India is one of the latest development initiatives in our country and is touching every sphere of life. Therefore, it becomes important and imperative for the NGOs to be present on the digital platform as well. Also, there is the requirement to review and bring changes in the CSR activities as per the real time requirements of the society.”

"In the case of a corporate, generally its top management decides the spectrum of social responsibility and provides vision and directions. The management is concerned that the CSR money is spent in right earnest and brings back desired values /returns to the corporate. Many of them run/sponsor social foundations / NGOs. The top management people by and large are aware of social medium and its influences. However, the medium remains the low priority when it comes to the social work. Any effort therefore that promotes awareness among the management about the role of social media in enhancing the capabilities/values of their social work, would encourage them to adopt it. According to me, this can better be done by the digital industry itself either directly or through its association/s. It may help the corporate management and decision-makers of the foundations/ NGOs to study/analyze adoptability of social media and then to decide whether to go on the social media platform. Other foundations/NGOs, a bit hesitant about this whole digital arena, may also benefit from such efforts of digital industry and may come on board."

Mr. Vijay G. Naik

Secretary

Kirloskar Foundation

2016-05-23T11:12:17+00:00

Mr. Vijay G. Naik

Secretary

Kirloskar Foundation

"In the case of a corporate, generally its top management decides the spectrum of social responsibility and provides vision and directions. The management is concerned that the CSR money is spent in right earnest and brings back desired values /returns to the corporate. Many of them run/sponsor social foundations / NGOs. The top management people by and large are aware of social medium and its influences. However, the medium remains the low priority when it comes to the social work. Any effort therefore that promotes awareness among the management about the role of social media in enhancing the capabilities/values of their social work, would encourage them to adopt it. According to me, this can better be done by the digital industry itself either directly or through its association/s. It may help the corporate management and decision-makers of the foundations/ NGOs to study/analyze adoptability of social media and then to decide whether to go on the social media platform. Other foundations/NGOs, a bit hesitant about this whole digital arena, may also benefit from such efforts of digital industry and may come on board."